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Cross-border Ops
Language, time zones, and running many accounts
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Cross-border opsOverseas accounts
What to Do When You Cannot Read the English Interface
Selling overseas means working in English interfaces, and scripted tools break when the language changes. Reading the screen vs hard-coded targeting.
Cross-border opsOverseas accountsRunning a Dozen Overseas Accounts: Getting the Schedule Right
A dozen overseas accounts: two problems beyond volume — time zones that do not match your day, and accounts spread across markets by nature.